Streamlining Event Management with Automation and Cloud-Based Solutions

 

Event Management Software is a type of software that helps organizers plan, execute and report on events, uplifting success for their business. It offers a centralized platform for directing all aspects of an event, such as ticketing, registration, attendee management, scheduling, communication, and reporting. The major advantages of event management software include attendee management, registration and ticketing, scheduling, communication, reporting and analytics, integration, and marketing. Further, this software offers a complete solution for event organizers to lead events more efficiently, increase attendee engagement, and enhance event outcomes.

In accordance with the recent report released by Emergen Research, the Event Management Software Market size was USD 7.43 Billion in 2022 and is predicted to reach a CAGR of 12.8% over the projection period. Also, the report enlists several important factors, starting from the basics principal to advanced market intelligence which plays a vital part in strategizing.

The increasing demand for automation is one of the major factors propelling the global event management software market as it can automate several time-consuming tasks that include ticketing, registration, and payment processing. Also, it helps event organizers save time and focus on providing a better event experience.

Growing acceptance of cloud-based solutions is driving the growth of the global market as it made it easier for event management software vendors to provide their solutions as a service, removing the requirement for customers to install and maintain software on their own servers.

The rising utilization of mobile devices is one of the major trend enhancing the growth of the market as the majority of people use mobile devices to access the internet, event management software vendors are evolving mobile-friendly solutions that permits attendees to register, purchase tickets, and receive event updates on their smartphones and tablets.

The requirement for better data management is considered the key factor anticipated to boost the global market share over the assessment period. As the event management software can capture valuable data about attendees, that includes their interests, demographics, and behavior. Also, this data can be utilized for enhancing future events and targeting marketing efforts more effectively.

Further, the development of the events industry with a rising number of conferences, trade shows, and other types of events being held globally is predicted to enhance the growth of the event management software market over the projection period. As it helps the organizers to manage events more efficiently and effectively.

However, huge costs and an absence of awareness are the major factors restricting the growth of the global event management software market. Further, security concerns and technical barriers are the other factors hindering the industry's growth. In addition, limited customization and integration challenges are considered the major factors expected to hamper the growth of the industry.

For instance, in June 2021, Canapii developed its new online-focused software market using Amazon Web Services. Canapii has assisted companies in designing and hosting engaging virtual episodes that include live-streamed content with real-time multiple languages captioning, polling, Q&A, and other features. 

Some of the major players operating in the global event management software market include Aventri, Active Network, Bizzabo, Cvent, Certain, Eventbrite, Eventzilla, Eventmobi, Hopin, Meeting Evolution, Xing Events, Regpack, Rainfocus, Ungerboeck, Zoho. These market players are pursuing several strategic initiatives, such as mergers & acquisitions, and strategic partnerships & collaborations, as part of their efforts to cement their position in the market and gain a competitive edge.